Pre Press

Design is where it all begins. Our experienced in-house design team takes the client brief and puts a visual creative to it in a cost effective and efficient manner. Using a mix of graphic design, illustrations and other necessary tools, designs are created and sent for feedback. Post feedback, we move to colour separation.

Here is where we select the colour palette for our design. As print has a 4 colour structure (CMYK), the right tone of colours is researched sometimes even mixed and matched and created to get the perfect colours. The process is tedious as we strive to give each design its unique identity.

In the modern offset printing style of printing, before the design is finally put on paper, they’re engrossed on plates that are digitally created allowing for cleaner images and crisper colours. Once the plates are ready, we move to press.